40,731 friends, students, alumni, regents, staff, prospective students, and parents were invited to view the 2008 Luther electronic Christmas card. The Admissions and Alumni offices sent the email invitations using DaDa mailer list accounts setup by Adam. Mailing list accounts can be requested through the helpdesk and instructions are available for people on campus interested in using DaDa mailer for bulk email messaging. The Publications Office worked with a design agency to create the card and graphics used in the email message.